ARTISTS OF FLAVOR
Untitled Art is a renowned national beverage brand rooted in art and innovation. The product line includes the original concept of highly sought after limited beer flavors, a non-alcoholic line that is consistently ranked as the best in the category, hard seltzer, CBD sparkling water, hemp-based Delta-9 THC beverages, and ready-to-drink cocktails. Along with art directing a team of artists to commission artwork that embodies the essence of each beverage, I create original artwork and design for new products, and maintain packaging and brand standards.
ART DIRECTION | BRAND DEVELOPMENT | VISUAL IDENTITY | PACKAGING DESIGN
I collaborated to rename the CBD Sparkling Water for more unique position as Goodwell, and I redesigned the visual identity and packaging to a look and feel that utilizes some of the original elements while sitting more confidently next to other contemporary packaging on the shelf.
Further rebranding for Goodwell CBD Sparkling Water to bring it under the Untitled Art umbrella, with additional flavors.
Animation developed for paid social media conversion
I led the design for a new product line of three flavors of boozy water, including can and carton design