Drink in art.
Untitled Art is a renowned national beverage brand rooted in art and innovation. The product line includes the original concept of highly sought after limited beer flavors, a non-alcoholic line that is consistently ranked as the best in the category, hard seltzer, CBD sparkling water, hemp-based Delta-9 THC beverages, and ready-to-drink cocktails. Along with art directing a team of artists to commission artwork that embodies the essence of each beverage, I create original artwork and design and maintain packaging and brand standards.
ART DIRECTION | BRAND DEVELOPMENT | VISUAL IDENTITY | PACKAGING DESIGN
I collaborated to rename the CBD Sparkling Water for more unique position as Goodwell, and I redesigned the visual identity and packaging to a look and feel that utilizes some of the original elements while sitting more confidently next to other contemporary packaging on the shelf.