Education Analytics is a mission-driven non-profit who uses data and analytics to improve outcomes for students and the education system. I worked on a new visual identity, brand strategy, robust collateral suite, and website to highlight their collaborative nature, human- and user-centered methodology, and focus on research that included an illustration and icon system that lends them an aesthetic of individuality in a landscape of data-driven design.
DESIGN | BRANDING | ILLUSTRATION | ANIMATION
Created with Cricket Design Works.
Initial logo exploration sketches
EA works at the nexus of research, technology, products, and services, propelled by a human-centered approach and a focus on equity.
I developed a comprehensive suite of custom icon illustrations for EA to use on the website and in presentations to support their work.
I developed a set of illustrations to represent EA’s four areas of Expertise: Supporting Use, Reporting & Dashboards, Research-Based Analytics, and Data Collections & Systems